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Event Details
OC Product Managers May 2011 Mixer & Discussion
@ The Buddy Group
Wednesday, May 25, 2011
6:00 - 8:30 PM
The Buddy Group - 7 Studebaker, Irvine
"Developing Customer Engagement and Loyalty"
Discussion Panelists:
Scott Schnaars, VP Sales at Badgeville
Jennifer Banovetz, VP Consumer Marketing at Edelman PR
Arnulf Hsu, CTO at Central Desktop
Moderator:
Bryan Boettger, Chief Creative Officer at The Buddy Group
In
2011, the need to be closely engaged with your customers is higher than
ever before. Thanks to social media, any negative information about
your product can be broadly disseminated instantly. On the other hand,
positive reviews can spread just as quickly. Companies that make the
most of today's engagement tools better understand their customers'
needs and are able to leverage their happy and loyal customers to grow
their business. Come learn from the people who are doing it on a daily
basis in a fun, lively and insightful discussion. Come hungry, because
we'll have some great food and drinks!
The Buddy Group's facility in Irvine (7 Studebaker)
Cost: $15 - Early advance purchase online (by Wednesday, May 18)
$20 - Advance purchase online
$25 - Cash at the door Online pre-registeration required to guarantee entrance.
Capacity is limited. Drinks and appetizers will be provided.
About our panel...
Scott Schnaars, Director of Sales at Badgeville
Badgeville is a white label Social Rewards and Analytics platform for web and mobile publishers, helping them to increase the loyalty and engagement of their web audience. Their customers come from a wide variety of verticals including retail, entertainment, publishing, education, enterprise and more.
Scott
heads up enterprise sales out of Badgeville's headquarters in San Francisco.
Previously, he has worked in technology and Internet sales, business
development, and operations at diverse list of companies, including SocialText,
Borland, WebEx, Motorola, and Yahoo! At Badgeville, Scott especially enjoys
working with companies in order to help them better harness the power of
loyalty and analytics.
Scott will teach us about digital loyalty platforms
and about using gamification to drive engagement.
Jennifer Banovetz, VP Consumer Marketing at Edelman PR
Edelman was the first PR firm to apply public
relations to building consumer brands. They were the first to use a toll-free
consumer hotline, and the first to employ the Web in crisis management. In this
era of mass personalization, people expect greater participation in their
favorite brands and companies. Edelman believes that PR provides the immediacy
and transparency to build credibility and trust with customers.
Jennifer
provides senior leadership and strategic consumer brand building counsel
managing Experian Consumer Direct, ONEHOPE Wine, and Volkswagen. In the past, Jennifer
has worked with Chevron, Hilton Hotels, and Corner Bakery Cafe. She also managed global sponsorship relations
and on-site media relations and logistics for Live Earth – the concert for
climate change.
Jennifer will speak to us about cause and event
marketing.
Arnulf Hsu, CTO at Central Desktop
Central Desktop delivers a collaboration platform that enables people
within organizations to connect and share information by managing projects and
documents in the cloud. Central Desktop customers include the CBS, Netflix, U.S.
Department of Health & Human Services, Gymboree, Humane Society, Workday
and Harvard University.
Arnulf will share how Central Desktop has engaged users through the
unique blend of technology and live expertise.
They talk with target market customers about their pain and problems one
on one They offer customers multiple
ways to provide feedback to them and have set up escalation triggers that allow
Central Desktop to respond to feedback nearly instantly.
Arnulf will share how Central Desktop has combined
the use of technology and live expertise, from within the company and from its
user base, to improve its product and customer experience.
Bryan Boettger, Chief Creative Officer at The Buddy
Group
Bryan oversees
the quality of major initiatives coming out of The Buddy Group and has worked
with such clients as Old Navy, eBay, YouTube, Epson, Western Digital and
Experian. Bryan has been called upon to speak on digital marketing for YouTube,
PointRoll, Streaming Media magazine and others. He brings both Agency-side and
Client-side expertise to his role, having successfully started his own
publishing company; built the brand of a business off-shoot of international
liquor company Diageo; and independently consulted on creative strategy for a
variety of companies large and small.
Attendee List
Sort by: Date | First Name | Last Name
When & Where
The Buddy Group
7 Studebaker
Irvine,
CA 92618
Wednesday, May 25, 2011 from 6:00 PM to 8:30 PM (PT)
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Hosted By
Orange County Product Managers
Orange County Product Managers facilitates the exchange of ideas, resources, best practices and contacts between product management and product marketing professionals in Orange County, California.
